High growth markets (HGMs) are mainly distributed in developing countries with rich natural and human resources, including the "BRICs" (Brazil, Russia, India, China), and a number of countries in Africa and Latin America. Economic globalization is stimulating rapid economic growth in these countries, and meanwhile the telecom industry, as an integral facet of a nation's infrastructure, is faced with great opportunities and potential for development.

Many HGMs have introduced open telecommunications regulatory policies aimed at encouraging competition. External forces, such as the strengthening global economy, convergence and penetration of the telecommunications industry, also heighten the appeal. Many international telecommunications giants have shifted their focus from mature and saturated markets to these new arenas. It suggests that the cost of competition for more users continues to rise amid the straight decline of ARPU.

To capitalize on the limitless opportunity while managing the challenges of this dynamic market, many operators have found that business innovation is the key to the rapid expansion of network coverage and acquisition of low-income users. Delivering customized solutions to the high-value youth and business community in HGMs has helped operators stand out from the competitive crowd, thus expanding their customer base and increasing revenue.