Huawei's logo reflects its principles of customer-focus, innovation, steady and sustainable growth, and harmony, conveying Huawei's sincere commitment to helping its customers realize network transformation and launch a variety of competitive services through continuous innovation and an enterprising spirit. With the introduction of the new visual identity, Huawei will develop more steadily in an international and professional direction, focus increasingly on customers, and grow in a healthy way by creating a harmonious business environment together with its customers, partners and peers.
Download the logo 

Customer-focus
The radiating shapes of the icon are focused on the bottom center and indicate Huawei's commitment to creating long-term value for our customers based on our customer-oriented strategy.

Innovation
Vivacious and contemporary, the new logo indicates that Huawei will continue to provide innovative, customized and competitive products and solutions for our customers with an enterprising spirit, and jointly face the challenges and opportunities of the future together with our customers.

Steady-and-sustainable growth
A confident and optimistic symbol, the new logo conveys a sense of maturity and steadiness in a professional and international manner.

Harmony
Adopting a graduated tone while keeping symmetrical, the new logo looks more natural and compatible, and acts as a metaphor for Huawei's open-minded attitude and partnership strategy, indicating that Huawei will maintain its healthy growth and create a harmonious business environment.

Learn more about our letter to customers regarding change of logo.

The Huawei Brand Signature exists in both vertical and horizontal formats. Always use the preferred vertical version over the horizontal version, except in special circumstances.The Brand Signature includes an icon and the name, HUAWEI. The characters in the Brand Signature have been created for our exclusive use. The Brand Signature must never be modified in any way (i.e. do not squash, stretch or try to re-draw it). It must appear against a correct and uncluttered legible colored background. When selecting a background color, care should be taken to ensure legibility.
  

The Huawei Brand Signature has been developed as a balanced whole and at no time may the shape, configuration, or proportions be altered. Consistent use of the Brand Signature helps maintain the integrity of the brand and ensures greater brand recognition. The grid shown here demonstrates the correct propotions of the Huawei Brand Signature in a vertical and horizontal format.

Preferred Vertical Brand Signature
 

Horizontal Brand Signature

For the Brand Signature to communicate clearly and effectively, a minimum amount of space called the Restricted Zone is to be left around it; clear of text, symbols and other related graphic elements.

The "x" "y" height is respectively equal to the vertical and horizontal HUAWEI typeface as indicated. In vertical brand signature, the width and height of the restricted zone is one "x". In horizontal brand signature, the width and height of the restricted zone is "0.5y". When the signature size changes, the size of restricted zone change accordingly.

If the Brand Signature appears on a multicolored image or background, no element should compete with the Brand Signature or appear within the Restricted Zone.
       

The minimum size of the Brand Signature to be used for various printing processes isspecified below. Using the mark any smallerthan indicated will reduce legibility andquality of reproduction.

Vertical Brand Signature Minimum Size: 8mm

Horizontal Brand Signature Minimum Size: 25mm